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Published by: on 01-22-2011
A homepage makes a great first impression by anticipating users' needs. A key means of doing this is by addressing their questions and concerns without making them search for the answers. We've discussed several ways to tell your prospective customers what you offer and why your brand is the best, but there is yet another important question they will pose: who do you work with? An industry specialties list provides a well-defined answer for this question. Such a list forges a connection point between you and your visitors by demonstrating credibility based on prior successes, and that is a contributing factor in why you are the best. "When your business is based on servicing other businesses, an industry specialties list is a must," attests Mike Lefkowitz, CEO of ECS Business Services.
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Published by: on 01-12-2011
Upon looking at your homepage, a visitor should be able to easily determine what you do, who you do it for, and why you are the best at it. A simple way to display all three of these aspects of your business is through the inclusion of partner logos. Today, we are interviewing Peter Preuss, who runs United Layer, a colocation hosting company. Preuss acknowledges that regardless of what specifics he is offering, chances are he is not the only colocation provider out there. The question is, how will he show his prospective clients that he is providing the best colocation available to host their server? It is necessary to demonstrate your credibility, says Preuss, as your own claims in plain text are not always adequate proof. We needed striking and recognizable partner logos.
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Published by: on 01-11-2011
Coming up with a memorable logo and catchy slogan when doing the website design for MagMall, my business magazine subscriptions service, was a critical step to take in the visual and verbal positioning of my brand.
The explosion of online businesses has made it very difficult for any entrepreneur to make his or her messaging really pop to his or her targeted audience. The right logo with the right slogan can enable instantaneous communication and brand recognition. The most powerful examples of this kind of success are Avis (we try harder) or Amazon (earth's bookstore) but for a younger company like mine I knew I had to start building my brand with some basic and fundamental tactics.
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