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Published by: Jessica Brozyna on 04-27-2012
Is Your Website Friendly or Hostile? Here are 5 Criteria to Help You Find Out
Despite the fact that there are formal usability principles that guide the planning and development of successful websites, there are still so many sites that miss the mark in terms of basic GUI performance. Look at it this way: you wouldn't invite someone to your house for dinner and then immediately dive into a game of hide-and-seek with your unsuspecting visitor (unless you are under age ten or crazy), so why would you get a visitor to the site and leave them wondering what the heck you do or what the heck is wrong with you. Read the rest of this blog post
Growing Business Leads: Watch What Consumers Do, Not What They Say
Published by: Jessica Brozyna on 04-16-2012
Growing Business Leads: Watch What Consumers Do, Not What They Say
Are people spending time on your site or do they leave when they get there because they get confused about what you sell or think your lime green flashing logo is a bit unprofessional for a koala bear site? On the other hand, if viewers are spending a decent amount of time on one particular page, pay attention to what words worked to get them there and what is good about the page. For example, may you see that people spent more time looking at pictures of stuffed squirrels this year instead of pandas. Or heck, maybe you see that the release of a new Chipmunks movies has a direct correlation to the traffic to your stuffed chipmunk page. Bottom line is that if you are not watching your analytics closely you are missing out on opportunities. Read the rest of this blog post
Published by: Jason Ciment on 04-13-2012
Let Grindstone Gauge Your Task Completion Time
What are your most effective strategies for managing your time and helping your colleagues and employees to manage theirs? If this is something you haven't really thought about in terms of revising your work tactics for improved efficiency, it might just be because you don't have a reliable way to track the time devoted to various tasks and projects on given days. After all, variables like unexpected calls, meetings, minor emergencies, and other distractions make it difficult to gauge how much time a particular task takes up. Why fixate on watching a clock when a nice piece of freeware like Grindstone will do it for your workplace? Read the rest of this blog post
Storywheel Spins a Telling Tale for Photo-Sharing
Published by: Jason Ciment on 04-11-2012
Storywheel Spins a Telling Tale for Photo-Sharing
How do you infuse the images on your website with the worth of a thousand words? The various photo-sharing and editing programs and software make it possible to customize, embellish, and tweak your photos to enhance the uniqueness of your brand's online image. As my Los Angeles website design team often shows me, you can make things pretty ornate with some of these fancy tools, but sometimes the simplest (and thankfully easiest) tricks and solutions are the best to suit your needs, hence the explosive popularity of the photo-sharing app, Instagram. Read the rest of this blog post
Take the SEO Stress Test with These 6 Factors
Published by: Jason Ciment on 04-10-2012
Take the SEO Stress Test with These 6 Factors
What are some specific, technical factors that influence traffic and ultimately ranking and visibility of your company? That is certainly a question that most of my Los Angeles website design clients when we begin the first stages of their SEO campaigns. Although the Google algorithm is always changing, there are indeed a handful of terms it is important to know and understand in order to generate organic and lasting traffic and SERP rankings. For this Traffic Tuesday, we'll briefly go over nine of them: Read the rest of this blog post
 
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