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Published by: on 09-27-2012
I first met Cindy Rakowitz at a ProVisors social networking meeting. (ProVisors is a group in Southern California composed of well over 2,000 professionals and trusted advisors that meet for the benefit of their clients: http://www.provisors.com/.) She was, and is, the CEO of Blackman Rakowitz Public Relations.
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Published by: on 09-26-2012
The lesson to be learned from my experience is that businesses need to be using the law of scarcity and the appeal of home and nostalgia to be selling their products or services. If you are selling meatloaf, by all means show a picture of a grandma making it by a stove surrounded by really cute toddlers.
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Published by: on 09-26-2012
The gang at LADezign found a great article by Micah Buchdahl titled, "Lead Generation for Lawyers: Converting Visitors Into Clients". This post reflects on an issue a lot of businesses, especially law firms: How to track visitors on your site and help turn them into clients? This is a complicated issue, but Buchdahl has a great approach.
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Published by: on 09-25-2012
Here's a guest post from a friend and colleague of LADezign's, Dave Berkus.
Using old email lists for the first time is like eating really stale doughnuts. The taste is pretty bad, and the side effects could be disastrous.
Email companies like Constant Contact, MailChimp and many others all have strict rules they follow to avoid being caught in spam hell, with their servers blacklisted and worse. Each has automated software watching over your uploads of new lists. And each will block the use of any list they detect may be suspicious.
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Published by: on 09-21-2012
The long awaited (well, yearlong awaited) iPhone 5 has arrived! Each iPhone has been better than the last, so we're incredibly excited to see what it does for mobile business owners. To celebrate, let's look at some of our favorite free business iPhone apps over at LADezign.
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