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Published by: on 11-29-2012
Questions can be powerful. The questioner has the potential to learn or the power to lead an engaging conversation. In the medical field for example, one might wonder: what questions are prospective patients asking? Having an answer may be the best way for someone to find you and your business.
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Published by: on 11-28-2012
Simply put, Search Engine Optimization (SEO) allows you to draw traffic to your website by using terms (known as keywords) on your website that are most frequently used in online searches for your industry, products or services. Used well, SEO causes your website to be among the first "hits" on search engine results pages (SERPs).
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Published by: on 11-27-2012
Maintaining your social networks is vital in keeping healthy business relationships and client satisfaction, which ultimately helps run a more efficient and successful business. There are countless ways to leverage social networks and social media to achieve these objectives. Lisa Anderson has 20 years of experience consulting businesses to improve their overall performance. She shares with us her top eight keys to success (from her ebook, Leveraging Social Networks to Drive Business Results):
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Published by: on 11-21-2012
Photographs, used intuitively, can improve the look and appeal of your website by adding impact and power. They can also strengthen the immediate impression visitors have of your website and improve the chance that visitors remain there instead of quickly navigating away. Appropriate photographs can also increase the SEO results for your website.
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Published by: on 11-20-2012
In light of recent articles about businesses paying for Yelp reviews, I cannot help but comment on the increasing requests I am getting lately to "Like" someone on Facebook, or to write a Yelp review for them. While businesses can benefit from positive reviews, readers need to take them with a grain of salt given the manipulation of them on the part of businesses. In addition, businesses need to be careful not to alienate potential or current customers by pressuring them to write reviews or interact with them on social media sites.
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