Blog
Published by: on 07-30-2013
A business website should always be viewed as a work in progress. Retail businesses would not put up one display or window dressing and leave it for months or years. Your website is a similar situation. Search engines notice new content and factor that into the search engine optimization (SEO) for your website. Without fresh content, websites become stale quickly as new sites appear on the Web and your competitors update their sites.
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Published by: on 07-23-2013
A business website should always provide visitors with information that documents your business successes. Without this information, how can potential customers know the value of the products and/or services your business provides? And, more important, how can they see the benefit of doing business with you instead of all your competitors on the Web?
This information about your successes can include testimonials, descriptions of various customer solutions and case studies.
Published by: on 07-16-2013
A testimonial briefly describes someone's successful experience with your product or service. Testimonials are valuable assets on your website or blog because most people shopping for a product or service want to know that others have had a good experience doing business with you.
Here are some tips for writing testimonials that will get results.
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Published by: on 07-09-2013
Blogs build credibility and a following over time. One useful or interesting blog post may draw people back a second time. It requires more than one effective post to build a following.
The key to a successful blog is maintaining a certain quality and consistency over time. If you regularly post to your blog, you will develop a style, voice and approach that make each post easier and faster to write. When you are getting started, however, each post may present you with unique challenges in identifying content and writing about your chosen topic.
Here are some suggestions that can get you started with a useful and interesting post.
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Published by: on 07-03-2013
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Latest Blog Posts
- Words Blog 32: Keeping Your Website Current
- Words Blog 31: Case Studies for your Website
- Words Blog 30: Using Testimonials on Your Website
- Words Blog 29: How to Write a Blog (Pt. 2)
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