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A requirement defines--in specific and measurable terms--what you expect your website to do. If the requirement is well written, someone can test the website and identify where and how the website meets that requirement. There is no guessing.
Any serious look at your current website or a website you are developing should begin with the definition of requirements. They provide you with a critical tool for spelling out your expectations for the website.
Read the rest of this blog postThe Web is full of commercial websites. Many fail to deliver the results that business owner wants or expects. Often that is because the business owner or person directing web development failed to provide a clearly written and complete description of what they expected on their website.
They needed a set of requirements the communicated exactly what business goals the website was required to meet, who they wanted to draw to the website and what they wanted guests to do once they landed on the site.
Here are the types of link errors that are characteristically listed in your Google Webmaster account (e.g. http://www.google.com/webmaster):
- Pages you formerly had on your site which no longer exist
- Pages you formerly had which have been renamed (but the old page names may exist on other sites)
- Links (from other sites) to pages on your site which never existed but the links are incorrect or have typos
Read on to see how to get rid of them.
Read the rest of this blog post-
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