Published by: Judy Cobb on 03-12-2013
The content of your website and the way you choose to write that content anchors your website design and graphic elements. More importantly, it tells your "story" to your visitors and customers.
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Published by: Judy Cobb on 03-05-2013
This week's New York Times included a short article about Marcus Sheridan, a man whose business (installing in-ground fiberglass pools) took a dive in the face of canceled contracts and declining business in the recent economic crisis. Faced with a failing business, Sheridan decided to take a novel approach to his website content: He began to answer his customers' questions, even the tough ones like cost and the names of his competitors.
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Published by: Jason Ciment on 03-04-2013
We�ve all heard about the frustrations of texting on a touch screen phone or tablet. The Android based, �swiping� style keyboard app, SwiftKey, attempts to simplify this everyday process and eliminates the pain that comes with having to use your touch screen keyboard. What sets SwiftKey apart from other swiping-styled keyboard apps, is their personalized predictive engine that predicts your train of thought and will offer up a suggestion of words. Now, what�s not intriguing is the simplicity of rapid speed typing, with a fast learning curve, accompanied by interchangeable keyboard interfaces, but it is the possibility of using this app in a professional or educational setting.
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Published by: Judy Cobb on 02-26-2013
How many times have you visited a website, only to give up after a few minutes because the text did not quickly give you the information you were looking for? Or perhaps you left before you even started reading because the text was so long and dense. As with every type of writing, text written for the web has its own style and requirements.
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Published by: Jessica Brozyna on 02-19-2013
We all know by now that cute kittens and funny memes can garner a laugh and a maybe get you a social media endorsement, but it is important to remember that laughter does not always generate a lead or respect for a business online. For example, see the picture of my cat to the right. If it was on our home page it might make someone question our judgment as web designers, unless we only designed sites for cat lovers.
If you are a business owner, web designer or personal brand, it is essential to make sure that images on your website (especially the home page) quickly communicate what you offer, who you are and what you value. Furthermore, your website images convey your level of professionalism and can help with search engine optimization.
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