Published by: Jason Ciment on 03-20-2012
How do you structure your online marketing campaign to effectively and specifically target your prospective clients? Gauging the frequency with which your first and second tier keywords are used is only one step. The next step in successful, organic search engine optimization is determining how and where users are discussing and seeking out your product or service. This element of keyword research can prove to be very time-consuming, but fortunately apps like Social Mention have come along to make the process a little speedier.
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Published by: Jason Ciment on 03-16-2012
How do you convey an idea when words don't quite get the point across? You might use one or more of the handy doodling or illustration apps we've highlighted in previous blog posts, or you might turn to a convenient and obvious resource: Google Images. The issue with the latter solution is that many of the images that come up are not within the public domain, nor is Creative Commons license an option. This can be quite a nuisance if you are unable to generate your own images or pay to use copyrighted ones but you need visual aid in a pinch, unless you have CCFinder.
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Published by: Jason Ciment on 03-14-2012
How do you create headlines that catch users' eyes but don't blind them to essential information by making everything big and bold? After all, depending on how much information needs to be included it is easy to make a headline that comes out looking crammed and "busy," and I've helped more than a few of my Los Angeles website design clients with balancing and adjusting the size and amount of text on their home and inner pages to make an impression and still successfully convey messaging.
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Published by: Jason Ciment on 03-13-2012
What steps have you taken to reduce the bounce rate of your company website? That is, when a user visits your home or any of your inner pages, are there any elements (or lack thereof) that might cause them to quickly lose interest, leave, and click through to one of your competitors? Well, if they are greeted with pages that are slow to load, or fail to load entirely, that will become a moot point as most users will leave rather than wait to even have a look around. Aside from reliable web hosting, you need an easy way to keep tabs on any problem pages, and Pingdom is a handy resource for doing just that.
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Published by: Jason Ciment on 03-12-2012
How many times a day would you estimate you type "Thanks again for your help," "Running late. Be there in ten," "Thank you very much," and scores of other commonplace phrases, signatures, and abbreviations? While these formalities may feel like a nuisance, they can have a positive impact on how colleagues and prospective clients perceive your brand and professional persona so they should be de rigeur in your correspondence habits, and now with apps like TextExpander they take up a lot less time.
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