Published by: Jason Ciment on 11-02-2011
In yesterday's Traffic Tuesday post, we pointed out that creating Youtube videos is an excellent way to enhance your SEO success and to connect with your prospective clients. While this point is a given for many business owners, the finer points of making their videos valuable to users and effective in increasing conversion rates are not always so obvious, to the point that entire consultancies like Paul Bryan's Usography have been created. Bryan, who has been designing websites since 1995, offers some tips on how to optimize user experience or "UX."
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Published by: Jason Ciment on 11-01-2011
Do You Know How Powerful Videos Can Be for Your Business Reputation and SEO Rankings Too?
The key to building a steady, organic flow of traffic to your company website is knowing how to optimize different types of content whether it�s an image, a local listing, a Facebook page, or in the case of this Traffic Tuesday, a Youtube video.
Perhaps you�ve dismissed the necessity of having a Youtube channel associated with your business because you are skeptical that that many users would have an interest in watching a video about what you do and offer. However, a thoughtfully planned and engaging video that has been optimized and published to drive traffic can have a very positive effect on your SEO campaign and your online visibility to users.
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Published by: Jason Ciment on 10-31-2011
How many times have you departed your office for a stretch of time only to realize that particular document, presentation, or other type of file you�re going be needing shortly is still on your PC? It�s enough of a nuisance when you�re a quick twenty-minute drive from your workplace, but imagine making this realization just as your business flight from New York to Tel Aviv has just taken off. Even with a mostly electronically based office like my Los Angeles website design company, such a dilemma is still possible.
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Published by: Jason Ciment on 10-28-2011
While we've talked about several easy strategies for keeping your PC clean and uncluttered so that it runs as fast as possible, there is still the matter of making certain that getting rid of unnecessary programs actually banishes them for good. Adding software and tools to your computer is usually as simple as clicking Install and Run, but removing them can present a few more steps, and they vary from program to program.
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Published by: Jason Ciment on 10-26-2011
Is an overload of content on your homepage obscuring the key messaging of your business website?
While there exist plenty of functional and eye-catching features, your own site doesn�t necessarily need to employ them all at once.
In fact, the purpose of this Web Design Wednesday is to explain why you should take care to do the opposite if you want a homepage that really does its job.
Ask yourself this question: "How many people land on your website for the first time and start running for the hills without leaving you their forwarding address?"
Tim Ash, CEO of Sitetuners, a landing page optimization and conversion consulting company, elaborates on a commonplace problem on many company websites in answering this fundamental question.
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