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Published by: on 07-08-2011
How often do you find that words can't convey what you are trying to express?
It's not for nothing that old adage that a picture is worth more than a thousand words.
Everytime I pass a Wells Fargo bank and see the horses that are supposed to remind us of the postmen that used to deliver the mail I am reminded of the days of horse and buggy delivering the mail where people would wait months to hear about the weather only to find themselves in another season by the time the post arrived?
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Published by: on 07-07-2011
Is the Bottom Price the Bottom Line when it comes to gaining sales?
With the increased awareness and availability of shopping online, consumers who used to shop strictly at brick and mortar neighborhood stores are now just a search and a click away from a plethora of alternative choices.
Your company brand is unfortunately left in the often sad state of being just one of those often unappealing yet lower priced choices.
How are you going to make an impression that not only brings in customers but keeps them coming back?
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Published by: on 07-06-2011
How Successful is Your Website at Connecting with its Audience?
When you think about the potential of a website to inspire a customer to reach out and touch you, it's critically necessary to ensure you have compelling "touch points" to enable a customer to feel that at least it will be easy to make that connection.
In our 22 Step web site design and conversion assessment process, we spend a lot of time with clients trying to uncover different ways of helping them design a website that connects with potential and prospective customers.
Essentially, any business with a presence online would agree that you want to foster connection points to your targeted customers any way you can.
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Published by: on 07-05-2011
When composing, tagging, and linking your website�s text and copy, it is important to be selective and strategic if you want to drive serious traffic from search engines like Google and Bing or even the more selective search sites that are more industry specific.
Search engines in general analyze all the text on your site encoded with HTML tags and they monitor whatever text is hyperlinked or tagged. Considering the priority placed on the "anchor text" of your links, don�t waste the opportunity to be noticed with superfluous text, like �click here� or �welcome to my site.�
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Published by: on 06-29-2011
Welcome to our first WebDesign Wednesday where we tackle the issues that hurt websites and drag down their performance.
Today�s issue is about �content creep�.
How often do you look at a webpage trying to find the information you need?
And how often do you fail to find it because the page just looks too busy.
We call this �content creep�.
And many websites inadvertently suffer from it.
And so do their sales and leads.
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