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Published by: on 06-28-2011
Are you using videos on your website?
Would you be surprised to learn how valueable videos can be for ecommerce driven websites?
In this first posting on this Traffic Tuesday you should be encouraged to wake up and smell the video coffee percolating on your competition's websites.
If you are among the 68% of online retailers that have still not made use mass-scaled, e-commerce video solutions, it�s time to take a look at the benefits you�re denying your enterprise.
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Published by: on 06-27-2011
Welcome to my first post to the new "Motivation Mondays" blog series.
It's probably the first time in about 5 years that I walked into my office, pulled up my Outlook Inbox and had nothing I needed to do. Seriously if I needed to find motivation to do something, nothing is more motivating than having nothing to do.
I know this sounds a little strange because we are all used to being motivated by the mundane pressures of deadlines, bosses, clients, closing deals, having money in the bank to make payroll and the whole host of other things we keep pushing off. But in a surprising way, having nothing on my hit list today seems like more of a coincidence. Considering I was planning to start off my Monday with a Motivational post it seems like things are working out exactly as planned.
So in the spirit of motivating others I will start off my post with a pitch for being a better Rainmaker.
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Published by: on 06-24-2011
Who are you going to call when your PC gets infected with a virus?
Seriously, what do you do - especially if you are not a tech-savvy computer geek (like me).
And even worse what if you are a tech-savvy aficionado and it happens to you?
Read on for this first Free Fridays blog posting to see what protections you can take to keep your desktop or laptop PC safe and secure.
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Published by: on 05-18-2011
A visit to your homepage should enable users to find as much information as possible using the minimal number of clicks necessary. Putting yourself in the shoes of your prospective customers should give you an idea of what they will expect from your products or services and how they will search for them. Oftentimes, shoppers' searches are led by highly particular goals. This is why the composition of your navigation menu plays an important part in your messaging as it can convey very specific details of your brand in a succinct and instantly visible form. Furthermore, the placement of navigation menus can not only enhance the usability of your site, it can also help it achieve higher rankings on SERP's by employing relevant keywords. For an example of a navigation menu that reflects insight into user needs, talk to Joel Perkowski, owner of Grand Party Settings.
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Published by: on 05-14-2011
To establish your value and credibility, an ideal homepage should catch a user's attention and immediately start building their trust in your brand of products or services. It is this trust that instigates the trigger point, meaning the moment a shopper is won over into becoming a buyer. Trigger points are critical when you are promoting a product because there are thousands of product pages for millions of product types. Products need to make a distinct impression on your prospective customers, namely if their product search is based on need rather than desire. Desire-based searches can be satisfied flexibly, while need-based searches are usually conducted based on a list of criteria and can be more time-sensitive.
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