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Published by: on 05-04-2011
When you are in business to sell specific products, chances are you have competition so your homepage is under added pressure to catch a user's attention. With online attention spans waning faster and faster, you will want to be as forthright as possible with what you�re offering and why it's good. Stating this with a lot of descriptive written content may get this point across, but few first-time visitors will have the patience to stick around and read it. Particularly in the case of a product-oriented homepage, people respond more positively to visual stimulation and connection points. Showing them who has trusted your products presents an eye-catching patina of credibility and among the best tools for this job is a striking list of recognizable list of clients.
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Published by: on 04-21-2011
When creating your homepage, it's smart to focus on search engine optimization strategies that are immediately visible to users like your domain name, page text, navigation features, and other related elements. However, it can be easy to forget the other options that aren't in plain sight but that also affect and influence your rankings. Among these less obvious optimization strategies are items call "meta-tags".
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Published by: on 04-11-2011
Creating and establishing the domain name or URL of your website is a critical piece of groundwork in laying the foundation for the online marketing strategy for your business. Your domain name should present information about the products or services you offer, and be easy for first-time visitors to remember and share with other prospective customers. A domain name should be not only a selling point, but a differentiation point that sets you apart from less distinct competitors to make a lasting impression on users and search engine.
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Published by: on 04-01-2011
We've discussed several features of a homepage that help forge initial connection points with users. The ways in which your homepage establishes your value and credibility are especially important if you are offering a specific product. Outlining what you do with the presentation of a detailed product list in plain view is a direct approach to catching a user's attention. Such a list addresses their questions about you without making them play a guessing game of searches and clicks. Most first time visitors will usually move onto the next site before going to that much trouble. If your specific product or service is right before them, possibly alongside your industry specialties list, you have easily addressed their key initial questions. Artisan Precast offers the design and construction of precast concrete walls and fences that can be made to look exactly like wood, brick, and other conventionally used barrier materials.
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Published by: on 03-22-2011
After coming up with the logo and slogan that is right for company, a rotating banner can serve as an additional tool for catching attention. This fluid form of placement can combine text and graphics to appeal to both visual and kinesthetic learners. Placing the trademark of your brand in a prominent location is important but it is ideal to make it come alive to people the moment your site loads. "A rotating banner condensed our images and served to highlight what we have to offer and why we are the best choice of screening solution a potential customer can make," says Chris Dyer, CEO of Liberty Alliance. Dyer explains how this type of feature helped enhance his company's site. "You have to put yourself behind the user's cursor when constructing your homepage, and consolidating your information in a rotating banner is a great way to do that."
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