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Published by: Lisa Anderson 11-27-2012  |  POSTED IN: Traffic Tuesdays

8 Don'ts in Leveraging Social Networks Successfully

 
Maintaining your social networks is vital in keeping healthy business relationships and client satisfaction, which ultimately helps run a more efficient and successful business. Lisa Anderson has 20 years of experience consulting businesses to improve their overall performance. There are countless ways to leverage social networks and social media to achieve these objectives. Lisa shares with us her top eight keys to success (from her ebook, Leveraging Social Networks to Drive Business Results):
 
1.  Don’t think you’re in the product or service business: You are in the relationship business. I’m hard pressed to think of a profession not focused on relationships in today’s new normal business environment. How do you gain your next customer? How do you get service from your supplier when they are overwhelmed? Do you have your employee’s loyalty? The answer depends on whether you prioritize relationships.
 
2.  Your relationship isn't with a company: it’s with a person: It’s quite the challenge to have a relationship with a company yet we all try to pursue it. My customer or client is Boeing or GM. My supplier is Cardinal Healthcare. No. To be successful, your relationship is with Fred Andrews, COO of Acme.
 
3.  Don’t shout about your products & services: No one has time to listen with all the chaos in today’s information overload work. The way to stand out in the crowd is to create a conversation – in person and on-line.
 
4.  Don’t tweet or status more noise into the atmosphere: No professional cares about your latest bell, whistle or feat; instead, they care what’s in it for them. Provide value and folks will be interested.
 
5.  Don’t be singular in communication: Variety is your friend. With all the stimuli available in the new normal business environment, each person is only interested in what’s meaningful to him/her. You must use varying modes of communication to reach your audience. Tweet, post statuses, develop a video, download an audio file, and pick up the phone...
 
6.  Don’t just talk: Talk is cheap. Listening is critical success factor to succeeding with social networks and social media. How will you modify your conversation to fit the person if you don’t know what he/she needs?
 
7.  Don’t be mundane: To stand out in the crowd in the new normal business environment, you must be an object of interest. What will make your customers think “I must do business with Fred!”? What will make your employees proud to work at your company? What will make investors think your company is worth considering?
 
8.  Don’t be complex: There is too much noise in today’s environment to be confusing in your requests and messages. Short and simple stands out from the crowd. Clarity wins the day.
 
Lisa Anderson, President of LMA Consulting Group, Inc., and author of Leveraging Social Networks to Drive Bottom Line Business Results, is a senior supply chain and operations executive and management consultant. To sign up for her free monthly newsletter containing tips and techniques for improving business performance, click here. She can be reached at 909-630-3943 or [email protected]
Thanks for reading. Jason.
P.S. Don't forget to subscribe below to this blog.
 
About Jason Ciment
Formerly an attorney and CPA, Jason has been working online since 1997. His columns on affiliate marketing can still be found on www.Clickz.com and his book on search engine optimization can be found at www.seotimetable.com.

This blog is published 4x per week and covers website design and SEO tips as well as a wide range of tips and advice for working and living online more efficiently and enjoyably.
 

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