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Published by: on 06-25-2013
This week, a company that runs high-end estate sales started a raffle
for an Andy Warhol print. You enter the raffle one of three ways: "Like"
them on Facebook, write a review on Yelp or follow them on Twitter.
Increase your chances of winning by doing all three.
What are the advantages of the three marketing choices this company has made? Read the rest of this blog post
What are the advantages of the three marketing choices this company has made? Read the rest of this blog post
Published by: on 06-18-2013
Marketing your product or service on the Internet is no longer a simple matter of having an effective website that is a top "hit" in web searches. If it ever was that simple!
The Internet and other electronic communication offer you a wide array of marketing tools via social networking websites and email. Each of these tools can build your presence online. If used effectively, they can drive visitors to your website, independent of a Web search.
In an ideal situation, you will have a strategy for using each of these tools to build your business's presence online.
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Published by: on 06-11-2013
Last week's blog talked about how to incorporate your customer's viewpoint into your blogs via case studies, answers to questions, testimonials and guest blogs. This week's blog will suggest ways to blog about your industry, business, products and services with the customer's viewpoint in mind.
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Published by: on 06-04-2013
Regular blog postings demonstrate that your website reflects a real understanding of your customers and your business. Two recurring topics in your blog will go a long way toward building your credibility and your online business:
1. Blogs that reflect the customers' questions, decisions and solutions.
2. Blogs that provide current and timely information about your industry, business and products.
This week's blog will chat about how to take a customer-oriented view in your blog.
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Published by: on 05-14-2013
Your company's brand is the image and identity you create that distinguishes your business from your competitors in the minds of your customers. A powerful brand can be more valuable to a company than any other asset. A successful brand, targeted at the right customer base, can assure successful sales results for many years.
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Latest Blog Posts
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