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Top rankings aren't just about leads and sales. It's about the long-lasting appearance of our brand for relevant keyword phrases on major search engines. We continue to enjoy the the broad coverage we year after year. read more

Designing our updated website was a very professional and organized experience because of LA Dezign's ectensive "Site Reviews Process". They made it so much easier to make those difficult design decisions. read more
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Our clients are thrilled by the achievements

Top rankings aren't just about leads and sales. It's about the long-lasting appearance of our brand for relevant keyword phrases on major search engines. We continue to enjoy the the broad coverage we year after year. read more

Designing our updated website was a very professional and organized experience because of LA Dezign's ectensive "Site Reviews Process". They made it so much easier to make those difficult design decisions. read more
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Our clients are thrilled by the achievements

Top rankings aren't just about leads and sales. It's about the long-lasting appearance of our brand for relevant keyword phrases on major search engines. We continue to enjoy the the broad coverage we year after year. read more

Designing our updated website was a very professional and organized experience because of LA Dezign's ectensive "Site Reviews Process". They made it so much easier to make those difficult design decisions. read more
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Our clients are thrilled by the achievements

Top rankings aren't just about leads and sales. It's about the long-lasting appearance of our brand for relevant keyword phrases on major search engines. We continue to enjoy the the broad coverage we year after year. read more

Designing our updated website was a very professional and organized experience because of LA Dezign's ectensive "Site Reviews Process". They made it so much easier to make those difficult design decisions. read more
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Our clients are thrilled by the achievements

Top rankings aren't just about leads and sales. It's about the long-lasting appearance of our brand for relevant keyword phrases on major search engines. We continue to enjoy the the broad coverage we year after year. read more

Designing our updated website was a very professional and organized experience because of LA Dezign's ectensive "Site Reviews Process". They made it so much easier to make those difficult design decisions. read more
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Our clients are thrilled by the achievements

Top rankings aren't just about leads and sales. It's about the long-lasting appearance of our brand for relevant keyword phrases on major search engines. We continue to enjoy the the broad coverage we year after year. read more

Designing our updated website was a very professional and organized experience because of LA Dezign's ectensive "Site Reviews Process". They made it so much easier to make those difficult design decisions. read more
COMPANY VIDEO

The Perfect Homepage

Published by: Jason Ciment 04-10-2014 | POSTED IN: The Perfect Homepage

Why Booking.com Is Such a Compelling Website

Here's a review of the salient points in this article by Paul Rouke from the UK analyzing why BOOKING.com is such a compelling and persuasive user experience which can apply to our own websites - whether B2C or B2B.

1. Put social proof right on the home page where there is an interactivity component. So if it is a search box, then show recent search results or deals purchased from searches conducted. Let people see real actionable data that makes them feel, hey I can get some of that too.

2. Be clear what the page is about. Don't mix messages. Booking is clear, we are here to help you search for something. Call this Total clarity.

3. Modify the total clarity with a subheadline that further sets out your value proposition.

4. Address the WHY USE US question. Just list the top reasons people use your service or buy from you. Clear and concise. Use some good web copy too.

5. Have external endorsements from 3rd parties.

There's more and you can read the rest below and also see the link to Persuasive Principles they discuss.

https://econsultancy.com/blog/64681-is-booking-com-the-most-persuasive-website-in-the-world?utm_medium=email&utm_source=Econsultancy&utm_campaign=3972258_1185-daily-pulse-us-2014-04-10&dm_i=LQI,2D50I,9O6NB4,8L0AR,1#i.merahmf8zex1vl

Thanks for reading. Jason.
P.S. Don't forget to subscribe below to this blog.

About Jason Ciment
Formerly an attorney and CPA, Jason has been working online since 1997. His columns on affiliate marketing can still be found on www.Clickz.com and his book on search engine optimization can be found at www.seotimetable.com.

This blog is published 4x per week and covers website design and SEO tips as well as a wide range of tips and advice for working and living online more efficiently and enjoyably.

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