GRAB YOUR VISITOR'S ATTENTION! SERIOUSLY.

Once your homepage captures the initial attention of a visitor, you want to make certain you keep it. You also want to learn about your potential client and give him or her an incentive to come back. This is why you will find an opt-in form on numerous homepages. An opt-in form is a call to action for both you and your customers as it helps create a reciprocal relationship between provider and customer.

"This simple feature is a subtle means of answering an interested party’s questions about what we do, and a way for us to collect data on who our prospective customers are." says Scantronix owner, Cy Ishakis, "we think of it as a virtual meet-and-greet for us and the various businesses we can help transition to a paperless database."

LEARN ABOUT YOUR VISITORS (Without Their Realizing It)
The opt-in form is another way to anticipate people’s needs by making it easier for them to obtain information. Nowadays, most people look for products and services online because it is faster and places necessary information in plain sight. Even when they need to find out specific measurements, dimensions, and price quotes, most people would prefer not to have pick up a phone.

By letting them pose questions through an opt-in form, they can get a concrete answer in black and white. Both of you can easily refer back to this data when a prospective customer chooses invest in the service or product you are offering.

See How Scantronix Attracts Qualified Leads With Their Opt-in Form

For the homepage of Scantronix, a document scanning and imaging company, the opt-in form is especially practical. Ishakis' company scans and converts paper files to searchable electronic documents for a variety of clients including medical practices, law firms, educational institutions, government offices, and others.

No two clients’ projects will be precisely alike, but most of them will want a concise estimate of what going paperless will cost them and asking them to take the extra step of calling might make them move onto another provider. However, Scantronix retains interest by inviting their prospective clients to specify whether their jobs are color versus black and white, and to note any additional factors of their project. The opt-in form gives the potential client a clearer idea of what you do, and better prepares you to meet their needs.

Let's go over 3 ways a simple opt-in form helps attract your targeted customers:

1. Serves as a call to action by establishing a relationship between you and prospective customers.
   
2. Offers new users a subtle and succinct explanation of what you do.
   
3. Gathers data for you on your prospective customers and the specifications of their needs.

Thanks for reading. Jason.
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