WHEN IS IT A GOOD IDEA TO DISPLAY
YOUR CLIENT LIST ONLINE?

When you are in business to sell specific products, chances are you have competition so your homepage is under added pressure to catch a user's attention. With online attention spans waning faster and faster, you will want to be as forthright as possible with what you're offering and why it's good. Stating this with a lot of descriptive written content may get this point across, but few first-time visitors will have the patience to stick around and read it.

Particularly in the case of a product-oriented homepage, people respond more positively to visual stimulation and connection points. Showing them who has trusted your products presents an eye-catching patina of credibility and among the best tools for this job is a striking list of recognizable list of clients.

"Recognition generates relevancy," says Line 6 CEO and President Mike Muench, "and what musician won't recognize Thom Yorke?"

Muench, whose company offers highly-engineered digital music equipment, is referring to the drop-down list of numerous featured and emerging music artists on the Line 6 homepage. Each noted client has a photo along with his or her name and associated band.

"Bullet lists beat lengthy paragraphs, images supply incentive," Muench continues, "making your product relatable and credible can turn browsing in buying."

Line 6's lengthy client list demonstrates the value of its products, like Spider guitar amps, to musicians of every level of experience. It highlights "Emerging Artists" like Honor Society and Minus the Bear, and also mentions instantly recognizable "Featured Artists" like Thom Yorke of Radiohead and Trent Reznor of Nine Inch Nails.

"We wanted to convey that our Variax wireless guitars are good enough for the front man of Metallica, but not beyond the means or experience of a singer-songwriter who just started a band out of his garage." Muench goes on, "So not only does the display of our clientele show why we're the best, it shows why we're the best for every serious musician."

A list of client images or logos can lend your brand additional credibility by displaying your sense of the diversity and history of your field. The Line 6 client list encompasses indie rock, 1980's pop, rap, metal, and more, presenting their company as being artistically aware, and their products as being adaptable for a variety of music genres.

This company is not a nameless, faceless manufacturer, but a hip and knowledgeable purveyor of high-quality music equipment that remains trusted by generations of rock.

 Here's the play back on 3 good reasons to display client images and/or logos:

1.)    Presents a visually striking demonstration of your credibility.

2.)    Illustrates why you're good by showing recognizable clients who have worked with you.

3.)    Shows the diversity of your knowledge and the versatility of your products.

Thanks for reading. Jason.
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