How many times have you as a consumer realized late in the work day that your pantry is missing some critical ingredients for the quick, healthy meal you were slated to make that night? Or, how often have you as a market manager or owner wished that there was a way to help consumers in exactly this predicament? Given the multitude of grocery list-making apps now in use, it makes sense that food supply brands should employ mobile strategies to interact better with their customers. Now there is a mobile solution called Grocery Glee to make life easier and more mutually beneficial for both sides.

What with a growing roster of magazine subscription and Los Angeles website design clients, there is never any guarantee as to what hour I'll leave the office but having uncertain food supplies at home is not an option when you've got four kids. This is why I welcome practical and easy-to-use grocery shopping apps like Grocery Glee. Whether you're at home, in the office, or in transit, just pull it up for the participating store from which you want to shop and browse all available products in its aisles. In addition to sundry items, you can shop for ingredients to specific recipes. You can save and share shopping lists, and even create recipes.

As I noted, this app isn't just a boon to store customers but to the grocers themselves. By implementing Grocery Glee as an option, you are putting a customer-focused and forward-thinking face on your brand. In addition to its basic helpful capabilities, Grocery Glee will also suggest related products, make "Don't Forget" recommendations, and even make cross-promotions and recipe suggestions, which can increase the number of items your customers add to the cart. The ease of grabbing items electronically as opposed to in person has also been found to inspire a greater number of impulse purchases in users.

Whether you're an intrigued shopper or a business owner, check out Grocery Glee for the iPhone, Android, and iPad on its main site.