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Our clients are thrilled by the achievements

Top rankings aren't just about leads and sales. It's about the long-lasting appearance of our brand for relevant keyword phrases on major search engines. We continue to enjoy the the broad coverage we year after year. read more

Designing our updated website was a very professional and organized experience because of LA Dezign's ectensive "Site Reviews Process". They made it so much easier to make those difficult design decisions. read more
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Our clients are thrilled by the achievements

Top rankings aren't just about leads and sales. It's about the long-lasting appearance of our brand for relevant keyword phrases on major search engines. We continue to enjoy the the broad coverage we year after year. read more

Designing our updated website was a very professional and organized experience because of LA Dezign's ectensive "Site Reviews Process". They made it so much easier to make those difficult design decisions. read more
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Our clients are thrilled by the achievements

Top rankings aren't just about leads and sales. It's about the long-lasting appearance of our brand for relevant keyword phrases on major search engines. We continue to enjoy the the broad coverage we year after year. read more

Designing our updated website was a very professional and organized experience because of LA Dezign's ectensive "Site Reviews Process". They made it so much easier to make those difficult design decisions. read more
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Our clients are thrilled by the achievements

Top rankings aren't just about leads and sales. It's about the long-lasting appearance of our brand for relevant keyword phrases on major search engines. We continue to enjoy the the broad coverage we year after year. read more

Designing our updated website was a very professional and organized experience because of LA Dezign's ectensive "Site Reviews Process". They made it so much easier to make those difficult design decisions. read more
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Our clients are thrilled by the achievements

Top rankings aren't just about leads and sales. It's about the long-lasting appearance of our brand for relevant keyword phrases on major search engines. We continue to enjoy the the broad coverage we year after year. read more

Designing our updated website was a very professional and organized experience because of LA Dezign's ectensive "Site Reviews Process". They made it so much easier to make those difficult design decisions. read more
COMPANY VIDEO

Traffic Tuesdays

Published by: Jason Ciment 06-28-2011 | POSTED IN: Traffic Tuesdays

Product Videos for Ecommerce Sites Do Matter for SEO

Are you currently using videos on your website?
If not, you would be surprised to learn how valuable videos can be for e-commerce-driven websites.
In this first posting for Traffic Tuesday, we encourage you to wake up and smell the video coffee percolating on your competition's websites.

If you are among the 68% of online retailers that have still not made use mass-scaled, e-commerce video solutions, it’s time to take a look at the benefits you’re denying your enterprise.

Product videos convey key information about your products and services in a way that’s more engaging and memorable for users than making them read lengthy bullet lists or paragraphs. They are quick and easy to produce and also, though you might not have known it, video content can also help get you indexed by major search engines.

We've known for over a year about how to use a site like Animoto.com to create nice video presentations out of a mix of text and photos. And now with software like Jing, it's really easy to create a screen capture oriented video in just a few minutes.

When your site incorporates video content, it can influence the way it gets filtered in search results on Bing and Google, placing it closer to the top.

This benefit also includes retailers who post e-commerce videos on Youtube, specifically the 48% of these companies that had posted 100 videos or more within the first quarter of 2011.

Take a look at how Doris Leslie Blau, an online distributor of antique carpets and rugs as well as new and custom rugs presents concise product details on one of their antique Turkish Oushak rugs:

http://www.youtube.com/watch?v=oyK2isySWyA

Thanks for reading. Jason.
P.S. Don't forget to subscribe below to this blog.

About Jason Ciment
Formerly an attorney and CPA, Jason has been working online since 1997. His columns on affiliate marketing can still be found on www.Clickz.com and his book on search engine optimization can be found at www.seotimetable.com.

This blog is published 4x per week and covers website design and SEO tips as well as a wide range of tips and advice for working and living online more efficiently and enjoyably.

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