After coming up with the logo and slogan that is right for company, a rotating banner can serve as an additional tool for catching attention. This fluid form of placement can combine text and graphics to appeal to both visual and kinesthetic learners. Placing the trademark of your brand in a prominent location is important but it is ideal to make it come alive to people the moment your site loads.

"A rotating banner condensed our images and served to highlight what we have to offer and why we are the best choice of screening solution a potential customer can make," says Chris Dyer, CEO of Liberty Alliance.

Dyer explains how this type of feature helped enhance his company's site.

"You have to put yourself behind the user's cursor when constructing your homepage, and consolidating your information in a rotating banner is a great way to do that."

Oftentimes, when you need to find a particular product or service, time is money and you do not want to have to go in search of it by clicking on every tab on every page of a site. For a practical example, have a look at the homepage for Liberty Alliance, an employment screening company. The top of the site displays "background checks" and "screening solutions."

Then underneath, a rotating banner shows "the human touch," "fresh approach," "rapid turnaround," and other phrases, any of which could tell a user why Liberty Alliance is the only choice for their hiring needs. To balance a highly professional appearance, opposite ends of the banner offer the casually worded options to "back it up" or see "what else?"

The clients of Liberty Alliance are businesses in search of efficient and ethical ways of checking out candidates for their positions. Their searches are not recreational but need-based, and frequently time-sensitive. Liberty needs to get their messaging across in a quick but polished method. By presenting their potential clients with a banner rotating banner that shows what they do and why their solutions get the best results, Liberty Alliance is anticipating the concrete needs of their audience and making a promise to meet them upfront.

Let's review the 2 key purposes that a rotating banner fulfills:

1.) Catches the attention of users.

2.) Points out to users what you do and what makes your brand the best choice for them.

Thanks for reading. Jason.
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