HOW DO YOU BUILD TRUST QUICKLY
TO ATTRACT NEW CUSTOMERS?

To establish your value and credibility, an ideal homepage should catch a user’s attention and immediately start building their trust in your brand of products or services. It is this trust that instigates the trigger point, meaning the moment a shopper is won over into becoming a buyer.

Trigger points are critical when you are promoting a product because there are thousands of product pages for millions of product types.

Products need to make a distinct impression on your prospective customers, namely if their product search is based on need rather than desire. Desire-based searches can be satisfied flexibly, while need-based searches are usually conducted based on a list of criteria and can be more time-sensitive. 

"A prospective customer looking for a picture frame or a pair of jeans might have time to look around, but a surgeon looking for a reliable anesthesia monitor is usually on a tighter timetable," Business Director of national medical supply company, Absolute Medical.

"Our customer testimonials show them why our equipment has been the best choice for healthcare providers worldwide."

Absolute Medical specializes in used and refurbished medical equipment, which often comes at half the cost of purchasing the same items new. This is a boon to the many hospitals, clinics, and private practices worldwide that have become Eisenberg's very satisfied customers. However, these discerning medical professionals weren’t necessarily won over in an instant. It was a plainly visible list of customer testimonials that helped convince them of the quality of Absolute Medical's inventory.

"Quality and functionality are critical when it comes to the medical equipment you use to treat your patients," Eisenberg continues, "so previously owned and operated devices are going to be a harder sell than new ones even at significantly lower prices. We the business owners can talk up the value of our equipment all we want, but it makes an impact on our customers to hear it from other medical professionals."

Placed strategically on the lower right of the homepage alongside clear, eye-catching images, bright blue quotation marks, and descriptions of Featured Products, the Customer Testimonials proclaim "Honesty, integrity, persistent with service...wholehearted recommendation," and "Excellent product and service. Will definitely do business with Absolute Medical again."

Additional testimonials from Germany and Italy demonstrate the diversity of Absolute's customer demographic and the extent of the company’s shipping capabilities. A link to further, lengthier testimonials even offers detailed accounts of instances when minor customer complaints were swiftly remedied, which is a testament to Absolute's customer service.

Appealing price comparisons and comprehensive descriptions of bone densitometers can help catch attention, but customer testimonials demonstrate that numerous prior users agree that you are not only good, but the best. For a lot of first-time users, this feature translates into a trigger point.

Let's revisit 4 reasons the display of customer testimonials is a smart feature for your homepage:

1.)  Can serve to catch users' attention through prominent positioning.

2.)  Builds trust by offering users evidence of prior customer satisfaction.

3.)  Facilitates trigger point by giving users evidence why they need to buy from you.

4.)  Communicates why you’re good from a variety of customer perspectives.

Thanks for reading. Jason.
P.S. Don't forget to subscribe below to this blog.