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Published by: LADezign 10-03-2012  |  POSTED IN: Business Advice

The 2012 IMA Conference

 
On September 20-22, LADezign's Jason Ciment and Michael Moskovich presented their unique marketing strategy to the 2012 IMA Conference. Tackling both onsite and offsite tactics for website marketing, Jason and Michael gave listeners a rare peek into their success in SEO and internet marketing. So what did LADezign bring to the IMA round table? 
 
"Who, What, Why" Was the theme of this year's LADezign conference lecture, and for good reason. Instead of playing to old outdated notions of brand marketing, LADezign chose to highlight strategies that would work in 2012's internet and beyond. LADezign focuses on bringing small business to the forefront of their professional field, even when their are much bigger companies in the way. So how does a chimp compete with a gorilla? Easy, make better bananas. Jason and Michael brought up small changes that any company to do to their website to increase brand awareness. 
 
Michael also made a great point about having a beautiful site but having no traffic to come in and see it. Highlighting some of their successful strategies, such as keyword discovery and competitor analysis, Michael and Jason both brought the point home that it isn't enough to have a great product or business, you have to have a stellar site and ever increasing visibility to get noticed online. 
 
Take a look here for the speech highlights here http://imanetwork.org/2012conference/presenters/ and have a great week!
Thanks for reading. Jason.
P.S. Don't forget to subscribe below to this blog.
 
About Jason Ciment
Formerly an attorney and CPA, Jason has been working online since 1997. His columns on affiliate marketing can still be found on www.Clickz.com and his book on search engine optimization can be found at www.seotimetable.com.

This blog is published 4x per week and covers website design and SEO tips as well as a wide range of tips and advice for working and living online more efficiently and enjoyably.
 

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