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The Perfect Homepage
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Published by: on 04-11-2011
Creating and establishing the domain name or URL of your website is a critical piece of groundwork in laying the foundation for the online marketing strategy for your business. Your domain name should present information about the products or services you offer, and be easy for first-time visitors to remember and share with other prospective customers. A domain name should be not only a selling point, but a differentiation point that sets you apart from less distinct competitors to make a lasting impression on users and search engine.
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Published by: on 04-01-2011
We've discussed several features of a homepage that help forge initial connection points with users. The ways in which your homepage establishes your value and credibility are especially important if you are offering a specific product. Outlining what you do with the presentation of a detailed product list in plain view is a direct approach to catching a user's attention. Such a list addresses their questions about you without making them play a guessing game of searches and clicks. Most first time visitors will usually move onto the next site before going to that much trouble. If your specific product or service is right before them, possibly alongside your industry specialties list, you have easily addressed their key initial questions. Artisan Precast offers the design and construction of precast concrete walls and fences that can be made to look exactly like wood, brick, and other conventionally used barrier materials.
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Published by: on 03-22-2011
After coming up with the logo and slogan that is right for company, a rotating banner can serve as an additional tool for catching attention. This fluid form of placement can combine text and graphics to appeal to both visual and kinesthetic learners. Placing the trademark of your brand in a prominent location is important but it is ideal to make it come alive to people the moment your site loads. "A rotating banner condensed our images and served to highlight what we have to offer and why we are the best choice of screening solution a potential customer can make," says Chris Dyer, CEO of Liberty Alliance. Dyer explains how this type of feature helped enhance his company's site. "You have to put yourself behind the user's cursor when constructing your homepage, and consolidating your information in a rotating banner is a great way to do that."
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Published by: on 03-21-2011
Have you considered how important a strong headline can be for your website?
The text that you choose to make into your headline needs to be chosen carefully as it will typically be the first thing visitors read on your site. Your headline must first catch their attention and then, concisely explain to them what you do and why you're good. If the initial messaging of your headline is inauthentic, vague, or uninformative, a prospective customer may choose to move onto another site rather than continue looking through yours. A headline can also serve as a valuable showcase for your primary keywords. Generic placement of your keywords does nothing to set your brand apart to users or search engines, but thoughtful headline composition can garner the positive attention of bots and humans alike. CEO Barry Yarkoni certainly considered the value of a carefully worded headline when his company's Vinomis website was being created.
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Published by: on 03-11-2011
Today we speak with Wesley Virgin, a fitness expert who runs online exercise program, 7 Day Fitness. Virgin discusses why written content, or page text, is a central factor of his- or any homepage. Page text serves both basic and complex functions in the online marketing of your business. First, it communicates the information that is most important to prospective clients: what you do, and why you are good at it. "It should be clear and concise, but should reflect your knowledge and professionalism about what you're offering," says Virgin. A second purpose that page text serves is to incorporate keywords to attract the attention of major search engines like Google, Bing, and Yahoo so that they rank your page higher and steadily increase its visibility. At the same time, your page text should use these keywords naturally rather repetitively overloading your written content with them, as search engines will eventually blackball your page because it appears to be nothing but spam. "We realized that driving traffic naturally would mean more lasting exposure."
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Latest Blog Posts
- Strategic Domain Name Influences Wine Collectors (#10) - WineCellarage.com
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- Bold Headlines Positions Health Product Brand (#7) - Vinomis.com
- Relevant Page Text Attracts Search Engines (#6) - 7DayFitness.com Seo Resources
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