Traffic Tuesdays
Want Traffic? Try FiveSecondTest for Your Landing Page Optimization
Keyword research can help you gauge how users will respond to terms relevant to what you do and offer, but how do you anticipate their reaction to your landing page? The amount of time people spend on your home and inner pages is, after all, an important factor in the success of your SEO campaign. Long-term and legitimate rankings come from users' stopping to smell the roses rather than getting bored or frustrated and bouncing. While their individual preferences might seem time-consuming and impractical to try and predict, FiveSecondTest reveals it can happen a lot faster and quicker than you think.
No two of my Los Angeles website design clients are precisely alike, and neither are their sites. A company's landing page is a crucial part of that because it is the first thing people see and a very influential factor in both browsing time and branding. The more you know about your prospective clients' aesthetic and usability preferences, the better the position you are in to push traffic and improve your placement on Google. What better and more time-efficient way to do this than with customizable surveys that take users mere seconds to complete? Oh, and it's also easy to implement and free. I thought you'd want to read on...To get started using FiveSecondTest to optimize your landing page, just upload a mockup and compose a few questions addressing your areas of concern. Once the user data starts pouring in, the folks at FiveSecond will note frequently used keywords, examine replies, and share the information with you in color-coded graphs.
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Formerly an attorney and CPA, Jason has been working online since 1997. His columns on affiliate marketing can still be found on www.Clickz.com and his book on search engine optimization can be found at www.seotimetable.com.
This blog is published 4x per week and covers website design and SEO tips as well as a wide range of tips and advice for working and living online more efficiently and enjoyably.
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