Home > Blog > Traffic Tuesdays > Step Up Your Keyword Research with Google Insights
Blog

Traffic Tuesdays


Published by: Jason Ciment 02-14-2012  |  POSTED IN: Traffic Tuesdays

Step Up Your Keyword Research with Google Insights

 

What are the best keywords you can be targeting in your SEO campaign? This is common question among my newer Los Angeles website design and as they quickly learn, that's like asking what is the best chess move? That is, the answer is relative to the circumstances and a number of other factors like the service or product you offer, your geographical location and how far your business will extend beyond it, and who your audience is.

Even after determining these answers, there is still the matter of how various search terms stack up against in each in terms of popularity, which can and will change. Consequently, there is no such thing as doing too much homework for keyword research, which can get complicated and time-consuming, so I am all for tools like Google Analytics and Google Insights to break down exactly how interested users are in particular terms.

Google Insights is helpful for advertising professionals, self-promoting entrepreneurs, global corporations, researchers, and really anyone looking for an in-depth view on the clear-cut illustration of the relevance of search terms and how they have varied over time. Let's say I wanted to see if a new page on my site should focus on "search engine optimization," "web design," or "e-commerce." I'd enter those three terms in and be presented with a color-coded graph showing how they have compared in popularity from several years ago up to the present.

You can also use this program to examine the potential international or seasonal market for your brand. Enter both the English and foreign language terms to see which regions of particular countries look them up the most. Perhaps you rent cottages in Cape Cod in the summer but want to see when most people begin looking to book. Google Insights delivers the data to help you develop the most lucrative messaging.
Thanks for reading. Jason.
P.S. Don't forget to subscribe below to this blog.
 
About Jason Ciment
Formerly an attorney and CPA, Jason has been working online since 1997. His columns on affiliate marketing can still be found on www.Clickz.com and his book on search engine optimization can be found at www.seotimetable.com.

This blog is published 4x per week and covers website design and SEO tips as well as a wide range of tips and advice for working and living online more efficiently and enjoyably.
 

SUBSCRIBE TO THE LADEZIGN BLOG
Enter your email address below:

Delivered by FeedBurner

 
 

Value entered for e-mail is invalid
 Passwords don't match
 Please fill up missing fields below
Comment:
 
Enter validation code
Or click here if you can't see the code clearly.

Comments
 
 

no comments found


Let's connect.       Request a free consultation/quote for your next website design or search marketing project.           

x