Traffic Tuesdays
See Who Links to You with Open Site Explorer
Do you have a quick and easy means of seeing who links to your company website or blog? While various social media sites like Facebook, Twitter, and others send alerts when you receive a mention, share, or retweet, it's the placement of those backlinks that really count when it comes to pushing traffic so why shouldn't you have a way to view them? With Open Site Explorer, you can view the basic, important data of sites that lead back to you.
Obtaining backlinks is a boon to your SEO campaign but in order to reap their full benefit you need to learn about them and why certain pages of yours are getting the most attention. Collecting and analyzing backlink data has been a fundamental element of the campaigns of both my Los Angeles website design company and any one of our clients. In recent years, Google or Bing's linkscape or Yahoo Site Explorer has supplied basic information like page rank but as the algorithm undergoes changes, a more in-depth tool like Open Site Explorer yields even more helpful information.
To use Open Site Explorer, simply run your URL (up to three before you'll be asked to sign up for a free trial version) through its checker. In a few seconds, you can view such metrics as page and domain authority, linking root domains, and signals from social media sites. By examining this data, you can see the strength of individual backlinks, view a competitive analysis of other sites relating to what you do or offer, and find potential for new backlinking opportunities. Viewing certain data requires Pro Membership, which costs $99 per month.
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About Jason CimentFormerly an attorney and CPA, Jason has been working online since 1997. His columns on affiliate marketing can still be found on www.Clickz.com and his book on search engine optimization can be found at www.seotimetable.com.
This blog is published 4x per week and covers website design and SEO tips as well as a wide range of tips and advice for working and living online more efficiently and enjoyably.
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