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Published by: Jason Ciment 01-17-2012  |  POSTED IN: Traffic Tuesdays

How to Use Q & A Sites in Your Quest for Traffic

 

How resourceful are your methods of reaching out to new users? Employing interactive online marketing that engages prospective customers by showing not only what you do but why you're good often reveals that your targeted audience is even bigger than you think. We pointed out guest blogging and replying to comments as a way of communicating with your users and writing pillar posts as a means of demonstrating your brand's knowledge and value, and now we'll get into a means of bringing these benefits together: participating in Question and Answer sites.

As many of the campaigns of my Los Angeles website design clients have illustrated, a great deal of site traffic can come from users who don't even start out looking for the product or service you offer. However, they may have a problem or question that relates to what you do and take to the search engines to figure it out. Frequently, they don't find precisely the information they're seeking so they turn to Q & A sites like Yahoo! Answers, Quora, Stack Exchange, Formspring. Yahoo alone has over 90 million users worldwide, with 18 million in the United States alone. Think about the needs and problems that your brand fulfills or remedies, the initial types of questions in which they're rooted. Then, look through these sites for relevant posts to respond to and backlink.

The key to using Q & A effectively for pushing traffic is not answer and link to every question you find but rather to address the most high quality questions that give you an opportunity to craft a truly informative and valuable response. You should also go for questions with high visibility, which many sites will show you with individual stats. You can even build a blog post based on certain questions and link to that as well.

Thanks for reading. Jason.
P.S. Don't forget to subscribe below to this blog.
 
About Jason Ciment
Formerly an attorney and CPA, Jason has been working online since 1997. His columns on affiliate marketing can still be found on www.Clickz.com and his book on search engine optimization can be found at www.seotimetable.com.

This blog is published 4x per week and covers website design and SEO tips as well as a wide range of tips and advice for working and living online more efficiently and enjoyably.
 

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