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Our clients are thrilled by the achievements

Top rankings aren't just about leads and sales. It's about the long-lasting appearance of our brand for relevant keyword phrases on major search engines. We continue to enjoy the the broad coverage we year after year. read more

Designing our updated website was a very professional and organized experience because of LA Dezign's ectensive "Site Reviews Process". They made it so much easier to make those difficult design decisions. read more
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Our clients are thrilled by the achievements

Top rankings aren't just about leads and sales. It's about the long-lasting appearance of our brand for relevant keyword phrases on major search engines. We continue to enjoy the the broad coverage we year after year. read more

Designing our updated website was a very professional and organized experience because of LA Dezign's ectensive "Site Reviews Process". They made it so much easier to make those difficult design decisions. read more
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Our clients are thrilled by the achievements

Top rankings aren't just about leads and sales. It's about the long-lasting appearance of our brand for relevant keyword phrases on major search engines. We continue to enjoy the the broad coverage we year after year. read more

Designing our updated website was a very professional and organized experience because of LA Dezign's ectensive "Site Reviews Process". They made it so much easier to make those difficult design decisions. read more
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Our clients are thrilled by the achievements

Top rankings aren't just about leads and sales. It's about the long-lasting appearance of our brand for relevant keyword phrases on major search engines. We continue to enjoy the the broad coverage we year after year. read more

Designing our updated website was a very professional and organized experience because of LA Dezign's ectensive "Site Reviews Process". They made it so much easier to make those difficult design decisions. read more
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Our clients are thrilled by the achievements

Top rankings aren't just about leads and sales. It's about the long-lasting appearance of our brand for relevant keyword phrases on major search engines. We continue to enjoy the the broad coverage we year after year. read more

Designing our updated website was a very professional and organized experience because of LA Dezign's ectensive "Site Reviews Process". They made it so much easier to make those difficult design decisions. read more
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Traffic Tuesdays

Published by: Jason Ciment 03-20-2012 | POSTED IN: Traffic Tuesdays

Build a Savvy SEO Campaign with Social Mention

How do you structure your online marketing campaign to effectively and specifically target your prospective clients? Gauging the frequency with which your first and second tier keywords are used is only one step. The next step in successful, organic search engine optimization is determining how and where users are discussing and seeking out your product or service. This element of keyword research can prove to be very time-consuming, but fortunately apps like Social Mention have come along to make the process a little speedier.

When doing the initial groundwork of an SEO campaign for one of my Los Angeles website design clients, one of the most important ideas to elucidate is who a given client works with and benefits, because that will determine the blogs, social media, and backlinks that will be most fruitful in terms of link love. With some product and service markets, it's clearer than with others, but you can never have too much clarity on your targeted audience. Trends change, and Social Mention is a great free method of keeping up with them.

Social Mention works a lot like Google Adwords. Simply go to the main site and enter the terms you wish to track on Facebook, Twitter, YouTube, Google, over 100 other social media sites. Within minutes, you can view results from the last 24 hours categorized by "strength," "sentiment," "passion," and "reach," and also hashtags and reTweets. You can customize your results and even set up email alerts for the uses of certain terms. Spending a few minutes reading the context around a term's user mentions could give inspire some productive and original ideas to push lasting traffic to your website.

Thanks for reading. Jason.
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About Jason Ciment
Formerly an attorney and CPA, Jason has been working online since 1997. His columns on affiliate marketing can still be found on www.Clickz.com and his book on search engine optimization can be found at www.seotimetable.com.

This blog is published 4x per week and covers website design and SEO tips as well as a wide range of tips and advice for working and living online more efficiently and enjoyably.

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