Published by: Jason Ciment on 01-17-2012
How resourceful are your methods of reaching out to new users? Employing interactive online marketing that engages prospective customers by showing not only what you do but why you're good often reveals that your targeted audience is even bigger than you think. We pointed out guest blogging and replying to comments as a way of communicating with your users and writing pillar posts as a means of demonstrating your brand's knowledge and value, and now we'll get into a means of bringing these benefits together: participating in Question and Answer sites.
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Published by: Jason Ciment on 01-10-2012
Which guidelines do you use when composing your description meta tags? Meta tags are significant because they affect what users will instantly see when they view your listing on SERP's; this bit of text is known as a "snippet," and optimizing it through the information you include can not only boost your rankings but catch the attention of your prospective customers. Snippets can be especially helpful for improving rankings for specific keywords, which can work in your favor if your immediate competitors are highly noteworthy and established brands, and such small steps pave the way for big click-through and conversion rates.
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Published by: Jason Ciment on 01-03-2012
What have you resolved to do in 2012 to push more traffic to your company�s website? As we have noted about search engine optimization, there is no single, magic wand maneuver that gets you to number one on the SERP�s overnight, but rather a multitude of smaller link-building tactics that when used patiently and strategically, can deliver relevant traffic and organic rankings that stick. However, just as the algorithm of Google and other search engines changes to filter results more accurately, the impact of these individual tactics can fluctuate, as a recent study by Pew Internet and American Life Foundation shows us.
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Published by: Jason Ciment on 12-13-2011
What steps have you taken to maximize traffic from the mobile web? A lot of bloggers and WordPress-based small business owners don't necessarily give thought to how their website is going to look when viewed on a smartphone�until they see it for themselves and realize what a difficult browsing experience their mobile-based users will have to contend with. This can be an alarming revelation in terms of your quest to drive hits and build traffic because of the potentially large numbers of visitors who may have tried to reach you via iPhone and bounced from your site when it was unreadable. Yet, there's no reason this problem can't be fixed easily and for free with WP Touch.
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Published by: Jason Ciment on 12-06-2011
Supplying your company blog with fresh and engaging content that drives traffic to your site doesn't always require putting lots of time and research into a lengthy post. In fact, this Traffic Tuesday's tip is not only quick, simple, and free, it can even serve to do a little research your users for you. I'm referring, of course, to blog polls, and specifically to Wordpress's handy plugin that lets you create and post them easily.
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