Published by: Judy Cobb on 07-09-2013
Blogs build credibility and a following over time. One useful or interesting blog post may draw people back a second time. It requires more than one effective post to build a following.
The key to a successful blog is maintaining a certain quality and consistency over time. If you regularly post to your blog, you will develop a style, voice and approach that make each post easier and faster to write. When you are getting started, however, each post may present you with unique challenges in identifying content and writing about your chosen topic.
Here are some suggestions that can get you started with a useful and interesting post.
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Published by: Judy Cobb on 07-02-2013
Blogs are a powerful marketing tool if used well. Regular blogs can offer useful information, entertain or combine those two qualities. If done well, a blog can provide new content that draws people to your website and gets them to return.
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Published by: Judy Cobb on 06-25-2013
This week, a company that runs high-end estate sales started a raffle
for an Andy Warhol print. You enter the raffle one of three ways: "Like"
them on Facebook, write a review on Yelp or follow them on Twitter.
Increase your chances of winning by doing all three.
What are the advantages of the three marketing choices this company has made?
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Published by: Judy Cobb on 06-18-2013
Marketing your product or service on the Internet is no longer a simple matter of having an effective website that is a top "hit" in web searches. If it ever was that simple!
The Internet and other electronic communication offer you a wide array of marketing tools via social networking websites and email. Each of these tools can build your presence online. If used effectively, they can drive visitors to your website, independent of a Web search.
In an ideal situation, you will have a strategy for using each of these tools to build your business's presence online.
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Published by: Judy Cobb on 06-11-2013
Last week's blog talked about how to incorporate your customer's viewpoint into your blogs via case studies, answers to questions, testimonials and guest blogs. This week's blog will suggest ways to blog about your industry, business, products and services with the customer's viewpoint in mind.
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