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Traffic Tuesdays
Published by: on 04-16-2013
A blog is an informational website that features regular updates (posts) and comments. Many blogs not only include the topics written by the blog's owner but also have comments and questions from people who read the blog or from guests who have been invited to write one or more postings.
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Published by: on 04-09-2013
The Internet is full of blogs these days: humorous blogs, political blogs, personal blogs dog walking blogs, environmental blogs, silly blogs and blogs on almost anything you can think of. And, of course, many business websites feature blogs of various kinds.
The presence of so many blogs raises the question of how your business website can benefit from having a blog. Blogs provide you with several key benefits. A good blog can...
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Published by: on 03-26-2013
Search Engine Optimization (SEO) relies on two strategies for building traffic to a website. Most people are familiar with the first strategy: Web builders identify the terms known as keywords that are most frequently used when people look for a business or service and use those terms on a website to draw traffic. Traffic that arrives via those searches is said to come organically from search engines.
The second SEO strategy involves backlinks. Backlinks are links that lead to your website from other websites. The major search engines not only rank websites using the number of visits to a website produced by organic searches. They also factor in the number of links to your website from other websites and visits to your website produced by people who navigate there by clicking a link from another site.
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Published by: on 03-12-2013
The content of your website and the way you choose to write that content anchors your website design and graphic elements. More importantly, it tells your "story" to your visitors and customers.
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Published by: on 03-05-2013
This week's New York Times included a short article about Marcus Sheridan, a man whose business (installing in-ground fiberglass pools) took a dive in the face of canceled contracts and declining business in the recent economic crisis. Faced with a failing business, Sheridan decided to take a novel approach to his website content: He began to answer his customers' questions, even the tough ones like cost and the names of his competitors.
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Latest Blog Posts
- Words Blog 19: Building an Effective Blog - Have a Plan
- Words Blog 18: Why Blog?
- Words Blog 17 - Backlinks!
- Words Blog 16 - Writing for Your Website: Tips
- Words Blog 15: Answering Your Customers' Questions Seo Resources
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