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- Health care providers should ask patients about their existing medical information
- Ask about your patient’s information sources after symptoms
- Physicians are concerned about information shared on Social Media
- The potential for misinformation or misunderstood information is enormous
- Doctors can be guides or interpreters for patients by helping manage knowledge
- Some doctors don’t care about informing patients, “treat then street”
- Some doctors don’t want their patients to know about credible Healthcare Social Media sites
- Doctors are often constrained by limited amounts of time with patients
- Short patient visits because of Fee-For-Service (FFS) payment system mean that Health Care Professionals (HCP) often have little time to discuss the condition at all
- Doctors can feel bad about not having time to educate patients
- Communication is part of healing
- Patient and HCP interests are not always aligned
- Nurses and other HCP can initiate conversation about patient’s concepts about their medical condition and the nature of their sources
- Other people can be sources of information or misinformation as well; friends, relatives, other people taking the same medication, pharmacists, physicians in the family, med students
- Pharmaceutical companies can also be source of misunderstood information
- Medical libraries can be good sources of qualified medical information
- Patients often appreciate the teaching role of doctors
- Patients are often desperate for information
- Patients should be encouraged to seek data for decision-making
- Anecdotal information is useful for communicating to patients
- Doctors should minimize medical terms when informing patients
- Primary Care Physicians and specialists have roles in informing patients
- Time is not free
- How can a doctor be reimbursed for time spent on informing patients?
- Patient-centric care can be a form of value-added service that can result in lucrative practices
- Sharing information is an effective form of marketing to modern patients
- Social Media is increasingly a standard for customer service in other industries
- Evaluate Social Media information sharing on a case by case basis
- Face to face is still the best method for building PCP and patient bonds
- Twitter issues were noted; slow response attributed to server problems during Tweetchat, insufficiency of 140 characters for conversations in depth, bot (automated) attacks, role of Twitter in Healthcare
- Twitter and other forms of Social Media are not useful for individual patient instructions
- Social Media is not HIPAA compliant
- HCP need to provide general medical condition content to patients as an educational tool
- Many doctors are concerned about reputation management issues when online
- Questions about physician accountability may be raised
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Formerly an attorney and CPA, Jason has been working online since 1997. His columns on affiliate marketing can still be found on www.Clickz.com and his book on search engine optimization can be found at www.seotimetable.com.
This blog is published 4x per week and covers website design and SEO tips as well as a wide range of tips and advice for working and living online more efficiently and enjoyably.
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