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Published by: David Nordella 07-05-2012  |  POSTED IN: Twitter Thursdays

Twitter and LinkedIn Have Broken Up

 
Twitter and LinkedIn are now the Tom and Katie of Social Media. They once had a highly functional relationship, at least on the surface. Then without warning; splitsville! Who started it? How bad had things gotten? The National Enquirer confirms that TomKat is no more! How sad for TwitLink!
 
LinkedIn issued a terse announcement on Monday, June 29, that it was over for the two social media giants. “Starting today Tweets will no longer be displayed on LinkedIn.” LinkedIn did inform their members that Twitter was the party that had initiated the break-up due to a change in their API “Developer Rules of the Road”; a topic is not news to the readers of Twitter Thursday. See: http://www.ladezign.com/websitedesign-seo-blog/trust-not-four-letter-word.htm, http://www.ladezign.com/websitedesign-seo-blog/beware-beak-you-trouble-twitter.htm, and http://www.ladezign.com/websitedesign-seo-blog/thoughts-before-setting-up-twitter-account.htm.
 
Chenda Ngak covered the story on July 2 for CBS News TechTalk: http://www.cbsnews.com/8301-501465_162-57464956-501465/twitter-cuts-off-service-to-linkedin-api-changes-draw-ire/. Chenda said “While the company is cracking down on inconsistency, developers are struggling with the narrowing constraints of integrating with Twitter.” That comment caused me to pause for a moment. Twitter is a robust social platform partially because of the numerous apps that leverage it for users. Imagine what must be happening to mere developers if LinkedIn has been shown the door!
 
I am not opposed to the split incidentally. The strategic battle between the social media titans is more than a topic for cocktail chatter. Using their services has a real impact on what you can accomplish with your medical practice. LinkedIn may find that disengaging the LinkedIn “Twitter app” may work better for LinkedIn the long-run.
 
Every one of the social media has distinct advantages for people using their services. LinkedIn gamely advises that you can still mix your LinkedIn with your Twitter as long as you start from LinkedIn. In the meantime, LinkedIn has a number of other apps to amplify your LinkedIn experience. Hey! Maybe that’s why they broke up! Was Twitter becoming a home-body while LinkedIn wanted to play the field?
 
 
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Kathi Browne made the observation about last week’s “Twitter Cause – Its’ good for you” post on Twitter Thursday. “Nice article, David, but it would be nice if you had gone a step further and tied it into the physician perspective. Twitter is a great place to bring people together who have common ailments, interests, and needs. ALS or breast cancer patients, for example, could be informed (sharing links and news, or responding to questions), rallied (promoting events), and even united (using tweetchats and hashtags).”
 
Kathi is right. I am glad that she shared her thoughts. I encourage you to do the same by leaving your comments below.
 
Kathie Browne is a social media mayven. Learn more about Kathi: @wings spouse, @CleverKibitzer, http://www.linkedin.com/in/kathibrowne and http://browneknows.com/. Give her my regards if you connect with her.
 
Success in any Social Media is based on providing value to people so that they willingly invite you back to share more time with them. Do you have questions about using Twitter to engage your patients? Let us know about how we are doing by leaving a comment below.
 
David Nordella, the Managing Director of Provider Finance Associates, LLC, finds that Twitter mixes well with his passion for improving the profits of Independent Practice Associations. Learn more about David:
 
Thanks for reading. Jason.
P.S. Don't forget to subscribe below to this blog.
 
About Jason Ciment
Formerly an attorney and CPA, Jason has been working online since 1997. His columns on affiliate marketing can still be found on www.Clickz.com and his book on search engine optimization can be found at www.seotimetable.com.

This blog is published 4x per week and covers website design and SEO tips as well as a wide range of tips and advice for working and living online more efficiently and enjoyably.
 

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