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Designing our updated website was a very professional and organized experience because of LA Dezign's ectensive "Site Reviews Process". They made it so much easier to make those difficult design decisions. read more
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Our clients are thrilled by the achievements

Top rankings aren't just about leads and sales. It's about the long-lasting appearance of our brand for relevant keyword phrases on major search engines. We continue to enjoy the the broad coverage we year after year. read more

Designing our updated website was a very professional and organized experience because of LA Dezign's ectensive "Site Reviews Process". They made it so much easier to make those difficult design decisions. read more
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Our clients are thrilled by the achievements

Top rankings aren't just about leads and sales. It's about the long-lasting appearance of our brand for relevant keyword phrases on major search engines. We continue to enjoy the the broad coverage we year after year. read more

Designing our updated website was a very professional and organized experience because of LA Dezign's ectensive "Site Reviews Process". They made it so much easier to make those difficult design decisions. read more
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Our clients are thrilled by the achievements

Top rankings aren't just about leads and sales. It's about the long-lasting appearance of our brand for relevant keyword phrases on major search engines. We continue to enjoy the the broad coverage we year after year. read more

Designing our updated website was a very professional and organized experience because of LA Dezign's ectensive "Site Reviews Process". They made it so much easier to make those difficult design decisions. read more
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Our clients are thrilled by the achievements

Top rankings aren't just about leads and sales. It's about the long-lasting appearance of our brand for relevant keyword phrases on major search engines. We continue to enjoy the the broad coverage we year after year. read more

Designing our updated website was a very professional and organized experience because of LA Dezign's ectensive "Site Reviews Process". They made it so much easier to make those difficult design decisions. read more
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Our clients are thrilled by the achievements

Top rankings aren't just about leads and sales. It's about the long-lasting appearance of our brand for relevant keyword phrases on major search engines. We continue to enjoy the the broad coverage we year after year. read more

Designing our updated website was a very professional and organized experience because of LA Dezign's ectensive "Site Reviews Process". They made it so much easier to make those difficult design decisions. read more
COMPANY VIDEO

Business Advice

Published by: Jason Ciment 03-18-2013 | POSTED IN: Business Advice

What to Expect From an SEO Audit

Here at LA Dezign, we audit many professional websites for search engine optimization (SEO) benefits, to ensure that we know what strategies to focus on moving forward. It’s well known that whenever you pay for a service you should do a substantial amount of research, or at least enough, to understand what you can expect from an SEO audit. This way you know whether you are overpaying or underpaying for your services and will be prepared to ask relevant questions, while minimizing the risk of getting taken advantage off. Today, we briefly discuss what to look for in an SEO audit and what questions to ask.

When it comes to a comprehensively optimized website for search engines, an audit must include information and/or data about several interconnected factors. The following elements are usually always found in an SEO audit:

- Targeted keywords

- On page content and layout

- Linking profile

- Analytics and Analysis

On top of these essentials that are addressed in an audit, one must also look for a strategy or direction on implementing a strategy in the audit. There must be a plan of action. Do not hesitate to ask the SEO company that you have auditing your website about any questions on how they will be achieving certain goals. They should be willing to lay out a clear-cut strategy, whether you’re looking for something in the short or long-term. Aside from the obvious questions of the cost and how long it will take to complete, make sure you are asking the right questions. The following are a couple concrete questions that you should keep in mind when getting an SEO audit:

- What will the full assessment include?

- Besides the usual SEO suggestions (such as getting more links), what are some firm recommendations to improve my site?

- What is needed from me as a client?

- Clarify what you hope to get out of the SEO audit moving forward!

You always hear about businesses not doing enough research and in not doing so, getting ripped off. Whether it’s an SEO audit or you’re getting your mechanic to change the catalytic converter in your car...always remember, a little bit of research goes a long way!

Thanks for reading. Jason.
P.S. Don't forget to subscribe below to this blog.

About Jason Ciment
Formerly an attorney and CPA, Jason has been working online since 1997. His columns on affiliate marketing can still be found on www.Clickz.com and his book on search engine optimization can be found at www.seotimetable.com.

This blog is published 4x per week and covers website design and SEO tips as well as a wide range of tips and advice for working and living online more efficiently and enjoyably.

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