Web Site Design Concept Considerations.

1. Large photo of the site owner adds personality to the often stale professional services environment.
   
   
2. Credibility of service provider is augmented by clear Testimonials section.
   
   
3. The site owner's biography shows up on each page to ensure clarity of what he/she offers.
   
   
4. The greyish color scheme utilizes a monochromatic perspective with clean lines to offer a fresh look and feel.
   
   
5. Newsletter signup enables site owner to extract an email address from the visitor for later followup.

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