Here are the elements that we are highlighting as the items of interest in this design concept.

1. A white dominant design enables the use of individual color offsets for highlighting unique value points.
   
   
2. Left navigation includes a list of the most relevant practice areas on each page for branding purposes.
   
   
3. The subtle use of blue and orange accent colors for the headlines and links makes for an easier page to read.
   
   
4. The use of the toll-free number adds the "easy to contact" feeling generated by the design.
   
   
5. The right navigation includes an area for a downloadable report which is used as part of a lead generation campaign.

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